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Research papers
Face to face but not eye to eye
The respondent of yesterday answered the phone, gave their time, and we were grateful. Today's panellist is paid for their views and we often mistrust their motives and data. What of tomorrow's respondent? They will be on a mobile device that is...
Catalogue: Congress 2015: Revelations
Authors: Pete Cape, Andrew Moffatt
Company: Research Now SSI
October 1, 2015
Research papers
Mobile messaging apps: 800+ million captive consumers for real time insight
This paper describes the learnings and insights gained by the novel use of mobile instant messaging app (WeChat) to collect consumer data. Snacking behaviour was recorded to learn how a combination of qualitative, quantitative and observational...
Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Navin Williams, Mark Sismey, Pippa Bailey, Simon Harris, Siobhan Churchill
Company: MMR Research Worldwide Ltd
June 15, 2015
Research papers
Modern killer disease uncovered
It has until now been difficult to conduct large-scale studies in emerging markets efficiently, quickly and accurately. Whereas mobile offers the perfect platform to do that, it has not yet been fully embraced by the market research industry. In this...
Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Nico Jaspers, Wander Meijer
Company: Dalia Research
June 15, 2015
Research papers
Are you paying attention?
Mobile devices have opened up market research opportunities. Yet, the anywhere, anytime aspects of mobile data collection can affect research quality with additional distractions and loss of attentiveness. This paper supports a current multi-cell...
Catalogue: Latin America 2015: Carnival of Insights
Authors: Sherri Stevens, Stefan Kuegler, Jorge Alagon, Efrain Ribeiro
Companies: KANTAR TNS Malaysia, Kantar
June 15, 2015
Research papers
Escaping the chains: How our unconscious limits and frees us
Get inspired to transform how you do research with an interactive demonstration of how to access and alter the consumer's unconscious mind. The science behind many recent research innovations is based on the unconscious: behavioural economics,...
Catalogue: Congress 2014: What Inspires?
Authors: Leigh Caldwell, Elina Halonen
September 10, 2014
Research papers
Qualitative insights on-the-go
We'll demonstrate how we conducted a mobile qualitative study across 10 Asian countries that allowed us to be with our participants during their working hours, a time of the day that is usually hard to penetrate for researchers. We've chosen eating...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Norbert Wirth, Susie Zeng
Company: GfK
May 13, 2014
Research papers
Mobile research goes to the game
This paper shares the story of our mobile research evolution from early stages and challenges trough to the current state of play opportunities. This approach is unique because as far as we know there has been little documented mobile advertising...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sally Joubert, James Burge, Georgia Phillips
May 13, 2014
Research papers
